Inside PlayFirst – The Official PlayFirst Blog

PocketGamer announces their ‘Top 50 Developers’ for 2013!

Each year, Pocket Gamer announces their ‘Top 50 Developers’ list. For the second year in a row, we made the list!

We want to thank you, the players, for continuing to support us over the years!

Additionally, we have some awesome surprises coming up in the next few months, so keep your eyes glued to your screens!

Written by Chris


Thank you from PlayFirst!

There are only a few hours left until the start of 2013. We wanted to say a few quick things while we have the chance.

Firstly, thank you for the incredible support over the past year. It’s been a journey, launching our games on Android, transitioning completely to mobile gaming and launching several new titles (eg. Mall Stars).

We’ve had an absolute blast the past year, designing and publishing all types of games for our awesome fans to play! We promise to keep making great games and expand the availability of those games, all throughout 2013.

We ask for your continued support next year as we continue to lead the mobile gaming industry into new and exciting territory!

We hope everyone has a safe and happy New Years! We’ll see you all next year!

Written by Chris


Save 70% off DASH games this weekend!

As we mentioned last weekend, the savings will continue all throughout December! This week we’re having a mega sale on all of our DASH games. Get any DASH game for 70% off!

The following list of of DASH games are on sale for 99¢:

Diner Dash
Diner Dash Deluxe
Diner Dash: Kindle Fire
Wedding Dash
Wedding Dash Deluxe
Cooking Dash
Cooking Dash Deluxe
Hotel Dash
Hotel Dash Deluxe
Hotel Transylvania Dash
Hotel Transylvania Dash Deluxe

Act fast, these games won’t be 70% off for long!

Happy Holidays!

Written by Chris


PlayFirst Christmas Party!

Each year PlayFirst hosts an epic Holiday party for all of us lucky folks who work here. This year we went to the awesome Lucky Strike bowling alley, here in San Francisco.

Lots of great food, drinks and laughs were had as we separated the good bowlers from the bad.

We still have a lot of great Winter/Holiday sales, specials and photos for you in the next few weeks so make sure you stay tuned to our Facebook, Twitter and this blog!

Written by Chris


Congratulations CEO Marco DeMiroz on 1 Year with PlayFirst!

Just one year ago, CEO Marco DeMiroz came on board here at PlayFirst! Today, we celebrated his first year leading the PlayFirst team and the magnificent achievements we’ve accomplished together!

We celebrated with a huge party, full of pizza and cake! Thanks to Marco for being an awesome leader and we look forward to many more years working with him!

Written by Chris


The PlayFirst Team is Growing!

PlayFirst is proud to welcome Paul Chen, Vice President of Business Development to the team. We’d also like to congratulate Emma Kumakura who is our newly appointed Vice President of Production.

Marco DeMiroz, CEO of PlayFirst welcomed these additions to the team with the following:

“Given our strategy to establish PlayFirst as the global leader in iOS and Android games, we believe Paul Chen has the comprehensive experience and proven track record to lead the charge,” said Marco DeMiroz, chief executive officer, PlayFirst. “Combined with Emma Kumakura’s leadership skills and her extensive game development background, we now have the ideal management team in place as we continue to grow our global mobile business.”

We hope our new team members will inspire us to make better games for all of our loyal fans!

Written by Chris


Welcome to the New

We are excited to unveil our brand-new website at!

We’ve been working hard on a new design that is fresh, fun, and easy to navigate - we think you’ll really love it. Check out our latest hit games, meet and mingle with other fans in the forums, or head to the media room for the latest news.
Our new site showcases our dedication to mobile games and makes it easy for you to learn about the latest news and updates. At this time we are discontinuing customer support for PC/Mac games, but PC/Mac gamers can continue to find their favorite PlayFirst titles at iWin. The friendly iWin customer support team will be available to provide assistance if needed.

For further information on customer support, please see the FAQ. We can’t wait to hear what you think of our new look.

Flo and her friends are waiting for you, so visit our site today!


Marco DeMiroz at Casual Connect 2012

Here at PlayFirst we are all about making great games for family fun!

Our CEO, Marco DeMiroz was recently asked to speak at a convention called Casual Connect, held in Seattle, WA.

GameSauce was kind enough to upload the entire video presentation to their website along with an article explaining the video in further detail. If you’re curious about how we operate, you’ll definitely want to check this out.

Click here to view Marco’s presentation.

Written by Chris


Hotel Transylvania Dash Released on iPhone and iPad Today!

Are you ready for a ghoulishly good time? Hotel Transylvania Dash is available right now for FREE on your iPhone and iPad!

We’re proud to present our latest creation, the frightastic Hotel Transylvania Dash! Start playing today and get ready for one of the greatest movies of the year!

Help Dracula run a lavish 5-stake resort for lovable, quirky monsters, including Murray the Mummy, Frankenstein and his wife, a family of werewolves, and more! As Dracula, you’ll book rooms, deliver room service and luggage, and attend to your guests’ needs. Use your hard-earned blood bills to buy new decorations and deck out your VIP suites with help from Dracula’s daughter, Mavis.

Click here to download Hotel Transylvania Dash FREE on your iPhone or iPad now!

While you’re downloading the game, check out the official trailer!

Any questions? Check out our FAQ, featuring tips and advice directly from the PlayFirst development team!

Leave a comment below and let us know what you think of our latest creation!

Written by Chris
Games in this post: Hotel Transylvania Dash


Mall Stars – Updated FAQ

We understand some of our players have had questions regarding the latest Mall Stars update (v1.4) and what changes it brings to the Mall Stars universe. We've got all your answers below!

Mall Stars Banner

Why do I earn more hearts all of a sudden? Why are they easier to earn in 1.4?
We want Mall Stars to be a fun experience. We’ve realized that our players wanted more hearts to progress through the game and we listened. In update 1.4, players will have a higher percentage of earning hearts each time their Stars enter into a shopping frenzy.

I never have enough supplies. I need to restock faster. What can I do?
A lot of players don’t realize you can purchase additional loading docks. The more docks a person has, the faster their supplies will increase. More supplies means more stock and more stock means more happy, heart giving Stars! Consider picking up a second loading dock to increase the pace and fun of Mall Stars.

I can’t expand my mall any further. How am I supposed to level up?
In the upcoming 1.5 update, players will be given a greater amount of expansion room than ever before! Until 1.5 is released, players will not be able to expand their malls any further. With no expansion space, players may be wondering how to level up. We’d like to introduce you to the store swapping feature.

When you tap on a store, you have the option to swap it for another store/attraction of the same size. When stores or attractions are swapped out, the player earns exp equivalent to that of a new store. Using this method, players are able to swap stores in and out depending on the needs and wants of the Stars currently visiting the mall!

What other features does 1.4 contain? Why should I upgrade?
On top of fixing a lot of performance issues, we’ve added a whole bunch of new quests for players to complete. These quests will earn you currency that you can put back into your mall! Additionally, we’ve introduced a handy restock worker who will take care of your mall while you aren’t around.

The restock worker is available to purchase for 10 hearts from the ingame store and will restock your entire mall for an additional heart. Each time the player uses this restock service, the worker will deduct one heart from your total.

Note: He won’t restock your mall until the majority of your items are out. This prevents him from taking all your hearts away.

We’ve also got a bunch of new attractions for players to place in their mall. Remember, you can swap out your old stores for these new ones!

I have a bug or error that isn’t explained here. What should I do?
If you’re having any performance issues or experiencing any bugs within your game, please contact our customer support team so that we can record and fix these errors as quickly as possible. You can contact our team via